Pennsylvania’s AI Ad Law Takes Effect December 21. AI Written Copy Is Exempt. AI Images That Mislead Are Not. What Small Marketing Agencies Must Change Now.
Executive Summary Pennsylvania’s Artificial Intelligence Deceptive Advertising Act (SB 806, Act 99 of 2026) was approved October 22, 2026 and takes effect December 21, 2026. The Act creates no exemption based on where the advertiser or agency is located, so agencies outside Pennsylvania should assess any campaign directed to Pennsylvania consumers. It is not a…