California’s AI Disclosure Law Went Live August 2: What Small Marketing Agencies Must Change Now
Executive Summary The California AI Transparency Act became operative on August 2, 2026, after AB 853 moved the date back from January 1, 2026. As of publication no court has enjoined it, so treat it as enforceable. The law regulates generative AI providers with more than 1,000,000 monthly visitors or users, and its disclosure duties…