Marketing Agencies

AI compliance for small marketing and creative agencies navigating FTC targeting rules, disclosure requirements, and client data handling.

Articles in this category

• Two Small Marketing Firms Paid $25,000 Each Over AI Claims They Helped Market. What the FTC’s Active Listening Orders Mean for Your Agency.
  Executive Summary On August 27, 2026, the FTC finalized orders against Cox Media Group and two small marketing firms over an “Active Listening” service marketed as AI that targeted ads from conversations overheard by smart devices. The FTC alleged the service used no voice data at all. Cox Media Group pays $880,000, and MindSift LLC…
• California’s AI Disclosure Law Went Live August 2: What Small Marketing Agencies Must Change Now
  Executive Summary The California AI Transparency Act became operative on August 2, 2026, after AB 853 moved the date back from January 1, 2026. As of publication no court has enjoined it, so treat it as enforceable. The law regulates generative AI providers with more than 1,000,000 monthly visitors or users, and its disclosure duties…